Behind the Screen
your new folding & shopping mate here…
Hey, I’m Sophie! If we haven’t crossed paths yet, let me take you on a quick trip down memory lane. It all started at 16 when I landed my first job folding Diesel jeans at a department store.
Little did I know then that all those hours spent folding, merchandising, and rearranging the sales floor shelves of the UK’s most renowned retailers would secretly prepare me for something bigger than I could ever imagine.
Before long, I began applying those folding skills at home. I quickly realized that just like organizing a store made it more inviting and profitable, folding and decluttering my space created lasting value and happiness for me and my family.
But the real magic happened when I started using “after value” as my true currency — and it’s what continues to guide what I buy, how I spend my time, and who I surround myself with to this day.
Meet the Team
because it takes a caring bunch
Jacob
aka Chief Taskmaster
As the go-to liaison for our USA and international partners, Jacob is the one who makes everything run like clockwork behind the scenes. Whether he’s juggling multiple projects at once or crossing a few things off Sophie’s list, you can count on Jacob to get things done and stay on top of it all.
Gaynor aka Queen of Deals
Gaynor is the mastermind behind our Facebook deals page, constantly uncovering the best bargains while sharing her pro tips on all things home. From hunting down amazing finds to answering customer questions and keeping our admin tasks running smoothly, she tackles it all with a smile.
Rhiannon aka The Newbie
You may have read about Rhi in the beginning of my book! With over 10 years in retail, Rhi completes the team. Joining the team in September 2025.
Samantha aka Partnership Whisperer
With over a decade of multimedia broadcast expertise, Sam is the driving force behind our strong brand partnerships. Armed with deep industry knowledge, a knack for building meaningful relationships, and an eye for spotting opportunities, it’s no wonder we call her the partnership whisperer.
Things we Love
around here lately
always chatting via:
slack and facetime
Commonly Swapping:
feedback, bargains,
and recipes
we encourage:
trial and error
we don’t share:
anything we don’t
believe in
always celebrating:
small & big wins
We’re obsessed with:
adding after value
our collective vibe:
kind, genuine, fun
our team mantra:
let’s give it a go
As Seen In
Travel Packing on Live with Kelly + Ryan
The Folding Lady on Live with Kelly + Ryan
The Folding Lady: Christmas Present Wrapping Hacks
Tiktok sensation sophie liard folding can change life
Hand luggage packing hack weeks worth outfits ifl
Quality Street to open gift wrapping pop-up in London
Mum Shows How To Change Double Duvet Cover In Seconds With Easy Trick
The Folding Lady can teach you how to finally fold a fitted bed sheet
TikTok’s Sophie Laird: ‘I am sat at home folding my clothes, and I don’t care’
How folding clothes gained a cult-like following
Folding how to fold towels ifl
Folding TikTok Is a Deeply Satisfying—And Useful—Universe
How to Fold Towels, According to the Folding Lady
Watch The Folding Lady’s Folding Hacks on TikTok
Suitcase packing tips the folding lady folding methods travel hack
The folding lady clothes folding techniques
The folding lady how to pack for summer holiday
Sophie Liard Conquers The TCS London Marathon for charity
How to fold bedsheets shirts the folding lady
More Folding Tips
right at your fingertips
With a focus on making the process of organizing feel easy, satisfying, and even fun, you can find my favorite folding hacks in my book, The Folding Lady: Tools and Tricks for Making the Most of Your Space Room by Room.
An inside look!
Over 400+ reviews!
Got a Question?
get your faqs answered
1.Do you provide organization services or consultations, too?
While I don’t offer in-person organization services, I’ve got you covered with tons of practical tips and tricks! Check out my blog and video tutorials for inspiration and guidance to make the most of your space.
2.Can I request a specific folding tutorial?
Of course! Feel free to send me a message or drop a comment or DM on social @thefoldinglady—I always love hearing your ideas and creating exactly what you want to see next!
3.Do you test the products you recommend?
100%! Every product I recommend has been personally tried and tested by yours truly. If it doesn’t improve your life or give you that “wow, I didn’t know I needed this” feeling, it’s not making the list!
4.Where can I find your recommended products?
You can shop all my must-haves on my Amazon storefront! Think of it as your one-stop shop for everything I love and swear by. It’s all there, from home organization and travel essentials to beauty, style, and more.
5.How can I join your deals group on Instagram?
It’s super simple! Just follow me on Instagram @thefoldinglady, click “Deals & Links” in my bio, and join the group for your location to get in on the latest deals and exclusive offers!
6.Do you collaborate with other brands or companies?
I only team up with brands I truly believe in! So, if I’m recommending a product or service, you can bet your boots that it’s something I love and trust. Interested in partnering together? I’d love to hear from you!
Get In Touch
Got a question, interested in partnering together, or just want to say hello? I’d love to hear from you!
To ensure your email doesn’t go missing like that rogue sock, please use the form below or drop me a line at [email protected].
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Stay in the Loop
with my weekly reset
Say goodbye to digital clutter…and hello to the Weekly Reset! With curated product recommendations and practical tips delivered straight to your inbox from yours truly, I’ll help you shop smarter and organize better so you can optimize your life and focus on what matters most.