Privacy Policy

Website Privacy Policy

Introduction

The Folding Lady Ltd. is a company registered in England and Wales (company number 13277051) with a registered address of The Paddocks, Myddle, Shrewsbury, Shropshire, United Kingdom, SY4 3RY (‘we,’ ‘our,’ ‘us’ in this privacy statement).

Any questions regarding our processing of personal data should be directed to us via [email protected].

Data Processing Principles

We take protecting online privacy and data security seriously. Please read this statement carefully as it outlines our approach to processing personal data, including what information we may collect from you, how we may use it, store it, and protect it, and your rights as a data subject.

Our Privacy Statement outlines our approach to any kind of data processing where we are acting as a data controller or co-controller (including collection, use, transfer, storage, and deletion) of personally identifiable information (any information that may be used to identify a physical person, and any other information associated therewith) about natural persons. This statement applies to our processing of data collected through any means, actively as well as passively, from persons located anywhere in the world.

We are guided by the following principles when processing data:

1. We will only collect data for specific and specified purposes;

2. We will not collect data beyond what is necessary to accomplish those purposes; we will minimise the amount of information we collect from you to what we need to deliver the services required;

3. We will collect and use your personal information only if we have sensible business reasons for doing so, such as making available to you our services and products;

4. We will not use your data for purposes other than those for which it was collected, accepted as stated within our policy, or with your prior consent;

5. We will seek to verify and/or update your data periodically, and we will accept requests from you for amendment of the data held;

6. We will apply high technical standards to make our processing of data secure;

7. Except otherwise stated, we will not store data in identifiable form longer than is necessary to accomplish its purpose or as required by law. 

What Information We Collect

Per Data Protection Legislation, we only collect and process information we require to meet the specific purposes stated above. The information we may collect about you could include, but is not limited to:

1. Contact details;

2. Personal details and identifiers;

3. Details about how you use our website, including technical data such as IP address.

Occasionally, we may ask for special category data to deliver a particular service or product, such as medical information. Any such special category data will only be collected with your express consent and handled in line with ICO best practice guidelines for special category data. As per our Data Processing Principles, we will only ask for information necessary to deliver our services, and therefore, we encourage you not to provide us with personal data or special category data, which we do not ask for.

How We Collect, Use, and Share Personal Data 

Most personal information is provided directly and voluntarily by you when you engage with us to enquire about or purchase our services or products. We will collect information from you when:

1. You sign up for our newsletter or mailing list;

2. You download an opt-in;

3. You contact us for information via our website or social media  channels, by phone or email;

4. You post on our social media channels, website or blog;

5. You work with us in a commercial capacity.

We may also collect personal information about you from third-party sources, such as when you connect your social media accounts with our Site or log in through a social media platform such as Facebook or Instagram. However, we will only use this information where these third parties have your consent or are otherwise legally permitted or required to share your personal information with us.

We collect this information to make our services or products available to you and to communicate with you in relation to our services or products. We may use the information collected to:

1. Send you our newsletters and/or provide you with information, products, or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;

2. Respond to enquiries you make about our services or products;

3. Ask you to take part in surveys or quiz events;

4. Ensure that content from our site is presented to you in the most effective manner for you and your computer or device;

5. Allow you to access and utilise the service or product you have purchased from us;

6. Notify you about changes to our services or products;

7. Provide personalised content and advertising that is targeted to your interests;

8.  Get your feedback regarding the quality of our services or products. 

We will not sell or lend your data to third parties or share your personal data for marketing purposes without your express consent. We will only share your personal data with third-party service providers where it is necessary to deliver our products or services and only where we are confident that such third-party service providers have appropriate data protection systems and measures in place that comply with UK Data Protection Legislation.

We will not consent to third-party service providers or platforms to use your information, including audio and video recordings, for purposes other than those for which the information was collected and which are necessary to deliver our products and services. We will not give consent for your information to be used by third-party service providers for the training and development of AI modelling software or similar purposes.

How We Store and Transfer Your Information 

We have in place appropriate technical and organisational measures to ensure the security, confidentiality, integrity, and availability of the personal data we control. Your information is securely stored on our third-party email marketing platform, Mailchimp/Active Campaign. Our third-party providers have their own privacy policies, which you can view on their websites.

We may store or process your data on cloud-based platforms or service providers whose servers are based outside of the UK/EEA, which may constitute data transfer under GDPR. We will only use such third-party service providers where we are confident that appropriate safeguards are in place to ensure that any personal data transferred outside of the UK/EEA is subject to an equivalent level of security and protection as required under UK Data Protection Legislation, such as the UK Extension to the EU-U.S. Data Privacy Framework. To learn more about the EU-U.S. Data Privacy Framework, visit the U.S Department of Commerce’s website at Home (dataprivacyframework.gov)

We also have in place appropriate procedures to handle any potential Personal Data Breaches in accordance with Data Protection Legislation. Any such breaches will be reported to the relevant supervisory authority, and the affected data subjects will be notified where we are legally required to do so.

We will only keep your personal data for as long as is necessary to meet the requirements for which it was collected. This will vary depending on the nature of the requirements and the processing, but apart from exceptional circumstances where longer retention is necessary, we will only retain your personal data for up to 7 years. After this period of time, we will delete your personal data unless there is a legitimate business reason to retain all or parts of the data we hold.

Legal Basis for Processing Your Data 

The General Data Protection Regulation (GDPR) provides that processing of your data shall only be lawful if and to the extent that at least one of the following applies:

1. You have consented;

2. For the performance of a contract;

3. For compliance with a legal obligation, we must perform;

4. To protect the vital interests of yourself or another person;

5. It is in the public interest;

6. It is in the legitimate interests pursued by us or a third party.

We collect data for the purposes set out above. All personal data is managed to ensure that it is either erased from our system when it is no longer required for the purpose for which it was collected, retained for legal reasons, or minimised and retained.

Any special category data collected from you has special protection and is limited to that permissible by law. In all instances where special category data is collected, we will obtain your express consent.

Your Legal Rights as a Data Subject

You have a number of legal rights in relation to the personal data we hold about you, and you can exercise your rights by contacting us using the details at the end of this statement. These rights include:

1. The right to obtain information regarding processing your personal data and access to the personal data we hold about you. If you wish to access your personal data, please email us at the address provided in this statement;
2. The right to withdraw your consent to our processing of your personal data at any time. Please note, however, that we may still be entitled to process your personal data if we have another legitimate reason (other than consent) to do so;
3. In some circumstances, the right to receive some personal data in a structured, commonly used, and machine-readable format and/or request that we transmit those data to a third party where this is technically feasible. Please note that this right only applies to personal data that you have provided to us;
4. The right to request that we correct your personal data if it is inaccurate or incomplete;
5. The right to request that we erase your personal data in certain circumstances. Please note that there may be circumstances where you ask us to erase your personal data, but we must retain it;
6. The right to request that we restrict the processing of your personal data in certain circumstances. Again, there may be circumstances where you ask us to restrict our processing of your personal data, but we must refuse that request;
7. The right to lodge a complaint with the applicable data protection regulator in the UK is the Information Commissioner’s Office (ICO).
8. When we are processing on the grounds of legitimate interest, you have the right to object to the processing, and we must stop unless we have an overriding reason, which will be communicated to you.

Links From Our Website

Our Site contains links to and from other websites operated by individuals and companies over which we have no direct control. If you follow a link to any of these websites, please note that these websites have their own privacy and terms of use policies. We do not accept any responsibility or liability for these policies. We advise you to check third-party site policies before submitting personal data to the website.

Marketing Emails

We may send you marketing emails and communications when you have opted in or otherwise given consent for us to do so. We will make it as easy as we can for you to opt out of unwanted processing, provided it does not restrict our ability to provide you with the primary service you have requested.

Please note that if you wish to unsubscribe from any marketing emails you have signed up for, you can do so by emailing [email protected] or clicking on the unsubscribe link in the marketing email sent to you. It may take up to 24 hours for this to take effect.

Cookies and Website Analytics 

We use website analytics to provide the best user experience and service to you and to evaluate and improve our site. We utilise third-party data analytics service providers to improve our visibility and monitor website browser behaviour and navigation across our site.

These third-party data analytics service providers collect this information using cookies on our behalf in accordance with our instructions and in line with their privacy policies. Our service providers may collect the following data about the way you use our Site, which will almost always be anonymised and aggregated before reporting back to us:

1. Number of visitors to our Site;
2. Pages visited whilst using the Site and time spent per page;
3. Page interaction information, such as scrolling, clicks, and browsing methods;
4. Source location and details about where users go when they leave the Site;
5. Page response times and any download errors;
6. Technical information relating to end-user devices, such as IP address or browser plug-in.

From time to time, we may use the information collected about you to present you with targeted advertisements using platforms such as Facebook, X (formerly known as Twitter), Google, and/or Instagram.

If you wish to limit or reject cookies associated with our website, you can do this in your browser settings. Please be aware that by choosing to limit or reject cookies from our website, you may not be able to use or benefit from certain features, particularly the features designed to personalise your experience.

Changes to Our Policy & Future Processing 

This Privacy Statement was last updated on March 24, 2025, and is reviewed every 6 months or upon changes to relevant Data Protection Legislation being published, whichever is sooner.

We do not intend to process your personal information except for the reasons stated within this Privacy Statement. We reserve the right to update this Privacy Statement from time to time. Where appropriate, we shall contact you to notify you of any material changes to the Privacy Statement. You should also refer to our website periodically to access and view our updated Privacy Statement. This will ensure that you understand how we use your personal data and your legal rights regarding our use of such data.

If you have any questions or concerns regarding our data protection or privacy policies, please contact us at [email protected]. We will be happy to address any concerns you may have.

Should you still have concerns about how we manage your personal data, then you should contact the relevant supervisory authority, which in the UK is the Information Commissioner’s Office, Contact us | ICO