The Viral Leggings: three years later
Would I buy them again?
In a world where we’re constantly encouraged to buy the next new thing, I’ve become far more interested in what happens after the purchase.
Three years ago, I bought these leggings because everyone was talking about them. At the same time, I bought a £130 pair to compare (they were from Lululemon shhhhh). The expensive pair went back. These stayed.
Since then, they’ve been washed countless times, travelled with me, been worn for work, weekends and everything in between. I want my leggings to be:
- flattering
- squat proof, who wants their knickers on show
- soft and stretchy
- comfortable on my waist
- the right length for my leg
- able to hold my phone in the pockets without it falling out
- machine washable, I’ll fold, but I do not iron!
After 3 years, they’re still flattering, still comfortable and they’re still one of the first pairs I reach for.
It’s not about whether something feels exciting on the day you buy it (I mean I still love the delivery and unboxing stage of a purchase lol) it’s about whether it continues to earn its place in your wardrobe months and years later.
That’s what I call After Value
As someone who’s spent 16 years working in fashion retail, I’ve learnt that the best purchases aren’t always the most expensive or even the cheapest, they’re the ones you keep wearing.
Time to Shop
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